Watkins becomes first women’s college athlete to sign with Fanatics sports merchandise platform
Southern California guard JuJu Watkins (12) plays against UCLA during the first half of an NCAA college basketball game in the championship of the Big Ten Conference tournament in Indianapolis, Sunday, March 9, 2025. (AP Photo/Michael Conroy)[ASSOCIATED PRESS/Michael Conroy]
JACKSONVILLE, Fla. (AP) — The Fanatics and Fanatics Collectibles sports merchandise platforms announced a multi-year deal with Southern California women’s basketball star JuJu Watkins. Fanatics said Watkins is the first women’s college athlete to sign a deal with the company. Fans will be able to purchase Watkins-themed memorabilia through Fanatics, such as autographed photos and basketballs. For trading cards, the agreement will involve autographs and game-worn memorabilia. The partnership will mark the first time she is featured in a USC uniform in a standard trading-card offering. Her first standard card will be in 2025 Bowman University Chrome Basketball.
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