Timberwolves partner with Excel Sports Management to lead search for next jersey patch sponsor
Monday, the Minnesota Timberwolves announced a partnership with Excel Sports Management to expand the team’s search for its next jersey patch sponsor.
The partnership will find a sponsor to replace Fitbit, whose deal with the Wolves expired this year.
"Our team partners are an extension of our organization. The NBA jersey patch is one of the most iconic placements in modern marketing, and we know Excel Sports Management will help find a partner for the historic 2020-21 NBA season," said Chief Operating Officer of the Minnesota Timberwolves and Lynx, Ryan Tanke. "Minnesota is known for many things – our four seasons, our reputation for health and wellness, our plethora of Fortune 500 companies and our commitment to innovation and social advancement. We are excited to welcome a new partner into our Timberwolves family and as part of the future of our franchise."
The jersey patch provides a global stage for a Timberwolves partner as NBA games are broadcast in 215 countries and has the largest social following amongst all sports leagues. The new Timberwolves jersey patch partner will be announced prior to the 2020-21 NBA season.