U of M’s Twin Cities campus expects one of its biggest freshman classes ever

The University of Minnesota’s Twin Cities campus is expecting one of its biggest freshman classes ever in the fall. It’s a welcome change after a significant enrollment dip due to the pandemic.

Systemwide confirmations from students coming directly from high school jumped about 12% compared to this time last year.

Schools were forced to reinvent recruiting during the pandemic. Administration officials said schools with strong name recognition fared better during the past year. The U of M also enhanced its financial aid packages and spent more on direct marketing and digital campaigns.

Enrollment projections could go up or down by 5-10% over the summer.

The final, official enrollment numbers will be calculated on the 10th day of the fall semester.