Minnesota company getting worldwide attention for virtual Ramadan camp

A Minnesota company is getting worldwide recognition for its videos to educate kids.

For the month of Ramadan, Noor Kids created a special online camp as a tool to help young Muslim Americans.

From his studio in New Hope, Amin Aaser is running Noor Kids, a character-building educational program for young Muslims.

“We’re trying to be the Mr. Rogers for Muslim kids,” Aaser said.

For the month of Ramadan, he decided to create something special.

“Ramadan is the most important time of year for Muslims, think Christmas but for Muslims,” Aaser said.

It’s called Camp Ramadan, where he streams a new video each night of the month using stories, role models, crafts and family challenges to help educate and empower kids.

“I want kids to be comfortable being their authentic selves, I want them to feel proud of who they are and the faith that’s in their heart,” Aaser said.

Since launching a couple of weeks ago, nearly 70,000 kids across the world are enrolled in this online camp.

With all the success of Noor Kids and now Camp Ramadan, this Minnesota company is even exploring the possibility of a show on Netflix.

“Our goal is to continue to build our impact and, for us, that means exploring animated video,” Aaser said.

Aaser says Islamophobia is real, and he hopes these videos help young Muslims express confidence in who they are.

“I would have never dreamed that from New Hope, Minnesota, we would be providing one of the largest forms of Islamic education for Muslim kids in the world, so I feel super honored,” Aaser said.