100-foot-tall Prince mural unveiled across from First Avenue

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People partied like it’s 1999 Thursday night in downtown Minneapolis as a massive mural of Prince was unveiled to the public.

The work by street artist Hiero Veiga features the Purple One across three eras of his career. The mural painted on the side of Ramp A towers 100 feet and overlooks First Avenue, the legendary venue featured in Prince’s 1984 film, “Purple Rain.”

The effort to put the mural together began years ago, even before Prince had died.

The Purple Block Party kicked off at 7 p.m. at the foot of the mural at First Avenue and Eighth Street, with the grand reveal at 9 p.m.

Events will continue into Friday morning, with various concerts at Paisley Park, a Q and A session with artists who worked with Prince, as well as the airing of never-before-seen video of a 1992 Prince concert.

The Minneapolis City Council voted last month to add the commemorative name Prince Rogers Nelson Way to the block of First Avenue between Seventh and Eighth streets. The street will be dedicated Tuesday, June 7, on what would have been Prince’s 64th birthday.