Minnesota launches outreach campaign to fight hunger
[DHS]
Tuesday, Gov. Tim Walz announced the state is launching a new outreach campaign to fight hunger.
The campaign targets Minnesotans who are struggling to afford food for themselves and their families during the COVID-19 pandemic.
The Minnesota Department of Human Services collaborated with General Mills to develop the Supplemental Nutrition Assistance Program (SNAP) Campaign, which will use digital marketing to direct people to MNFoodHelper.org and connect them to one of the 32 contracted SNAP partners.
"No family should go hungry in Minnesota," Walz said. "By connecting Minnesotans with resources and support, this public-private partnership will fight hunger and help families stay safe and healthy. I’m incredibly grateful to our partners, like General Mills, who stepped up to support their communities when they saw a need."
Walz’s office said the statewide network of SNAP partners offers information and personal application help in all 87 counties.
DHS is also working with General Mills and community partners to provide guidance and a SNAP toolkit to help communities talk about SNAP benefits.
"The SNAP campaign will connect hungry Minnesotans to SNAP benefits, drawing on the strength of this public-private partnership," DHS Commissioner Jodi Harpstead said. "Ensuring that Minnesotans have the resources they need to put food on the table is critically important during this pandemic."
More information is available online.