Metro Transit, MVTA offering free rides on New Year’s Eve
Planning a sober ride home on New Year’s Eve is easy to do in the Twin Cities.
Once again, Miller Lite’s parent company, Molson Coors, is partnering with Metro Transit to offer free rides for anyone who wants one on New Year’s Eve.
The rides are available on all Metro Transit bus and train routes from 6 p.m. until end of service on all routes Saturday, and no card or coupon is required.
Additionally, Minnesota Valley Transit Authority will also be participating this year and offering free rides from 6 p.m. until end of service. However, MVTA Connect rides aren’t included in the promotion.
The free rides program started back in 1997, and Molson Coors says more than 1.6 million people in the Twin Cities have received free rides thanks to the promotion during that time.
“We are proud to continue our tradition of helping others ring in the New Year safely with our Free Rides program,” Tara Hanson, Molson Coors’ field marketing manager, said in a statement. “This program is just one of the many ways our company is working to promote responsible choices and we encourage all Twin Cities residents to take advantage of the free transportation offered through our partnership with the Metro Transit.”
“Our longstanding partnership with Molson Coors helps ensure people celebrating at events throughout the year can get home safely,” Metro Transit General Manager Wes Kooistra added. “We appreciate the ongoing support and look forward to serving our community again this New Year’s Eve.”
Law enforcement across Minnesota will also have extra patrols out through New Year’s Eve to watch for impaired drivers. In the first few weeks of the holiday campaign, more than 1,400 people were arrested.