Mastercard introduces new series of cards for those who are blind, partially sighted

Mastercard announced the release of a new series of cards for those who are blind or partially sighted.

With many cards moving toward a flat-surface design without embossed names or bank identification, those who rely on touch to discern card differences may have a more difficult time.

The Touch Card series allows cardholders to quickly determine whether they’re holding a credit, debit or prepaid card by the notches on the sides of the cards. Touch Card credit cards have a round notch, debit cards have a square notch, and prepaid cards have a triangular notch.

"For the visually impaired, identifying their payment cards is a real struggle," Raja Rajamannar, chief marketing and communications officer with Mastercard, said in a statement. "This tactile solution allows consumers to correctly orient the card and know which payment card they are using."

The card series has received support from various organizations, including the VISIONS/Services for the Blind and Visually Impaired in the United States and the Royal National Institute of Blind People (RNIB) in the United Kingdom.

"As the banking industry responds to new trends and developments, it’s critical that any innovation brings progress for everyone, including those with a visual impairment," David Clarke, RNIB’s director of services, said in a statement. "We’re very pleased that Mastercard understands how important it is that blind and partially sighted people have equal and independent access to their own finances."