Macy’s revives Toys R Us brand

The beloved Toys R Us brand is back again thanks to a partnership between Macy’s and WHP Global.

The companies on Thursday announced the Toys R Us website has been revived through Macy’s digital and fulfillment ecosystem.

Consumers can find popular toys at both Macys.com/ToysRUs or through Toys R Us’ website.

Macy’s says more than 400 of its stores will also roll out Toys R Us merchandise starting next year.