1st ‘Taco Bell Defy’ location to open in Brooklyn Park
(Courtesy: Taco Bell/ Border Foods)
Brooklyn Park is the site of new concept for Taco Bell.
According to parent company Border Foods, the new “Taco Bell Defy” is set to open Tuesday.
The company states the Brooklyn Park location is the first of its kind, with two levels, a four-lane drive-thru and a vertical lift in place to transport customers’ orders to them.
“The Border Foods team was facing challenges with streamlining the journey from order to meal hand-off, and the Vertical Works team presented a solution to not only address this, but also deliver a more impactful customer experience overall,” Mike Strommen, co-founder of Vertical Works, said in a statement. “Taco Bell Defy’s unique design combined with innovative technology delivers food to consumers faster and more efficiently.”