Ex-Kansas stars Chalmers, Collins file class-action lawsuit vs. NCAA, others over March Madness

By The Associated Press

FILE - In this Monday, April 7, 2008, file photo, Kansas' Mario Chalmers shoots a 3-pointer to take the game in to overtime against Memphis during the championship game at the NCAA college basketball Final Four in San Antonio. Kansas stars Mario Chalmers and Sherron Collins are among 16 former men’s college basketball players who have sued the NCAA and multiple conferences, claiming they are profiting from the unauthorized use of their names, images and likenesses in promoting and monetizing the March Madness tournament. (AP Photo/Mark Humphrey, File)[ASSOCIATED PRESS/Mark Humphrey]

NEW YORK (AP) — Kansas stars Mario Chalmers and Sherron Collins are among 16 ex-men’s college basketball players have sued the NCAA and multiple conferences over the use of their names, images and likenesses in promoting and monetizing March Madness. Turner Sports Interactive, the Big East, Pac-12, Big Ten, Big 12, SEC and ACC also are defendants in the class-action lawsuit. The filing says March Madness generates close to $1 billion in annual revenue for the NCAA, but none has gone to the plaintiffs.