USC star JuJu Watkins agrees to extension of her sneaker endorsement deal with Nike
Southern California's JuJu Watkins speaks during the Big Ten women's NCAA college basketball media day Wednesday, Oct. 2, 2024, in Rosemont, Ill. (AP Photo/Erin Hooley)[ASSOCIATED PRESS/Erin Hooley]
LOS ANGELES (AP) — JuJu Watkins has agreed to a multiyear contract extension with Nike that will give the Southern California star one of women’s basketball’s biggest sneaker endorsement deals. A first-team All-American after a record-setting freshman season, the guard from Los Angeles is one of the biggest stars in the sport and last month was unanimously voted the preseason player of the year in the Big Ten by the league’s coaches. Agent Rich Paul confirmed the deal. It’s an extension of the one she originally signed with Nike in 2022 while in high school.
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