Very Peri is the 2022 color of the year

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The Pantone color of the year for 2022 is Very Peri, a shade of periwinkle that’s described as easy on the eyes. It is actually an invented color.

Madeline Nachbar, the Trend and Style Editor at Mpls.StPaul Magazine, describes how retailers adapt to the color of the year and where you’ll see it on store shelves.

Featured locations:

Serge + Jane, Edina

Petite Shops, Saint Paul

MartinPatrick3, Minneapolis

Larissa Loden Jewelry, Minneapolis

Stranger & Co., Edina

Walker Shop, Minneapolis