Disney Plus hits 10M subscribers in 1 day

Photo: (AP Photo/Richard Drew, File)
In this Aug. 8, 2017, file photo, The Walt Disney Co. logo appears on a screen above the floor of the New York Stock Exchange. On Tuesday, Nov. 12, Disney Plus launches its streaming service.

Updated: November 13, 2019 12:00 PM

Disney Plus says it hit more than 10 million sign-ups on its first day of launch, far exceeding expectations.

Disney’s mix of Marvel and Star Wars movies and shows, classic animated films and new series appears to be a hit out of the gate after its launch on Tuesday.

Disney has invested billions in its streaming service, which costs $7 a month or $70 a year after a 7-day free trial. Customers of some Verizon wireless and home-internet plans were offered a year free.

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Disney didn’t break down where the subscriptions came from or if they were free or paid monthly or yearly. Some analysts thought it would take Disney a year to reach 10 million subscribers.

Netflix has garnered 158 million subscribers since launching its streaming platform in 2007.