July 18, 2018 01:12 PM
The Minnesota Vikings will be eliminating paper tickets at home games starting with the upcoming season.
The team began notifying season ticket holders about the change Wednesday. Fans will enter games using mobile entry via the Vikings app.
Vikings Executive Director of Communications Jeff Anderson said the change is focused on three things: communication, security and accessibility.
About half of Vikings' game tickets are transferred, according to Anderson, and moving to electronic tickets will allow the team to more easily track who is actually using the tickets, easing communications about things like road closures.
The change will also help alleviate concerns about counterfeit tickets.
Season ticket holders will have access to their tickets as soon as the schedule comes out and their account is paid in full, Anderson said, making it easier for them to transfer or sell their tickets.
As for fans without smartphones, Anderson said the team will work with those fans to make sure they can attend games.
"Bottom line, we're going to get them into our games," he said.
The change does not affect tickets purchased on secondary markets like StubHub, according to Anderson.
Updated: July 18, 2018 01:12 PM
Created: June 14, 2018 12:55 PM
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