Ahead of Super Bowl, U.S. Bank Stadium Aims to Win Recycling

November 14, 2017 07:39 PM

U.S. Bank Stadium is teaming up with Recycle Across America, a nonprofit organization that created the first and only society-wide standardized labels for bins in an effort to help recycling and closed-loop manufacturing thrive.  

Michelle Hudlund, who started the organization, says recycling is in crisis because people are throwing trash into the wrong recycling bins. 


"Enough of that to scale is actually causing recycling to go to landfills because it's just too expensive to process," Hudland said. 

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Every day, the public throws millions of tons of garbage like food waste, diapers and plastic bags into recycling bins. That act contaminates the good recyclables, according to Recycling Across America.

Hedlund explains recycling is far too important to be confusing, and says the standardized labels will dramatically decrease the amount of garbage thrown in recycling bins. 

"It's all about color-coding systems, simple language and very clear photos of what can go in the bins," she said. 

U.S. Bank Stadium partnered with the nonprofit and placed 2,100 bins throughout the stadium to make recycling easier for fans. 

"There are thousands of bins with the labels, which means 66,000 fans and employees will be able to recycle right, and that's a huge deal under such a high profile event," Hedlund said. 

Recycling sustainability coordinators from Target, Land O' Lakes, General Mills and Best Buy attended a Recycling Across America meeting at U.S. Bank Stadium Tuesday. 

RELATED: What's Hosting the Super Bowl Worth? Indianapolis Offers Some Perspective

Each Fortune 500 company will implement the standardized labels in an effort to improve the public's ability to recycle more and recycle correctly – ultimately, to improve the economics of recycling.  

According to Christene Sirois Kron, the sustainability coordinator for the Metropolitan Airports Commission, Minneapolis-St. Paul International Airport wants to be a part of the solution as well. 

Sirois Kron says the airport will install more than 800 new recycling bins with standardized labels in the airport's public spaces.

"We have high volumes of people every day," Sirois Kron said. "We see room for improvement to make things better, and help each other with this national effort." 

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Cleo Greene

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