Updated: June 15, 2021 06:30 PM
Created: June 15, 2021 04:31 PM
The University of Minnesota's Twin Cities campus is expecting one of its biggest freshman classes ever in the fall. It's a welcome change after a significant enrollment dip due to the pandemic.
Systemwide confirmations from students coming directly from high school jumped about 12% compared to this time last year.
Schools were forced to reinvent recruiting during the pandemic. Administration officials said schools with strong name recognition fared better during the past year. The U of M also enhanced its financial aid packages and spent more on direct marketing and digital campaigns.
Enrollment projections could go up or down by 5-10% over the summer.
The final, official enrollment numbers will be calculated on the 10th day of the fall semester.
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