Host Committee Reveals Details of Super Bowl LIVE

November 01, 2017 12:48 PM

Friday marked 100 days until Super Bowl LII is played at U.S. Bank Stadium in Minneapolis.

And the Minnesota Super Bowl Host Committee used the occasion to release details on some of the entertainment that will lead up to the big game on Feb. 4.


Super Bowl LIVE will open daily on the Nicollet Mall, beginning on Jan. 26 and running through the day of the game.

Super Bowl LIVE Hours of Operation

Friday, Jan. 26 - 4 to 10 p.m.

Saturday, Jan. 27 - 10 a.m. to 10 p.m.

Sunday, Jan. 28 - 10 a.m. to 9 p.m.

Monday, Jan. 29 - 4 to 9 p.m.

Tuesday, Jan. 30 - 4 to 9 p.m.

Wednesday, Jan. 31 - 4 to 9 p.m.

Thursday, Feb. 1 - 4 to 10 p.m.

Friday, Feb. 2 - 10 a.m. to 10 p.m.

Saturday, Feb. 3 - 10 a.m. to 10 p.m.

Sunday, Feb. 4 - Noon to 3 p.m.

The event is free and open to the public and will span six blocks from South 12th Street to South 6th Street.

It will feature a series of free concerts, organizers said in a release. They also plan to make it a gateway to other events like the Super Bowl Experience, the NFL's interactive theme park, which will be located at the Minneapolis Convention Center.

"This is really the center of the Super Bowl I think," said Sean Connolly, CEO of KREATE, who presented the renderings of the Super Bowl Live. 

Sean Connolly started his career working in Minneapolis for the Super Bowl in '92. Now he's back for Super Bowl Live as the president of the team known nationwide for his creative vision.

'It's all exciting because I think we're going to really show how that street can be used," Connolly said. 

Presiding over the musical end of things will be Minnesota musicians and producers Jimmy Jam and Terry Lewis. The Host Committee says these concerts will be free, and feature both local and national artists. 

"These will be short because they're outside but they will be very special," said Maureen Bausch, CEO of the Minnesota Super Bowl Host Committee.

Jimmy Jam and Terry Lewis are expected to announce which artists are performing in the next couple of weeks. 

There will also be ice sculptures stationed up and down the mall during the festival.

"We actually need to you pray every night for about 26 degrees, sunny, and a nice recent fresh snow because we are going to showcase this place like nobody can imagine," said Richard Davis, Co-Chair of the MNSBHC.

More information can be found on the Super Bowl LIVE website.


Frank Rajkowski

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