North Market falls short of initial goals, but believes outlook is bright

January 02, 2019 06:33 PM

It's been just over a year since the North Market opened in North Minneapolis. 

The owners' goal was to give residents in an underserved area access to nutritious food and wellness resources. 

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RELATED: North Minneapolis anticipates opening of new grocery store

So has the market lived up to the vision?

"We're seeing on a weekly basis right around 3,000 customers come through the door," said Adair Mosley of Pillsbury United Communities. 


Not only are food deserts a problem in places like North Minneapolis, they are also a big issue in Minnesota's rural areas.  

Below are the findings of a report from the Wilder Foundation and the Federal Reserve Bank of Minneapolis, conducted in 2016.

Only Texas has more people who live in rural areas and who are more than 10 miles from a grocery store, known as low retail access.


Mosley said the numbers are a bit short of their overall goal.

"Our overall financial goal was about $70,000 a week, and we've been running somewhere right around $55,000-$60,000 a week," he said.

The grocery store is a product of careful market research. So the plan to raise those numbers is to attract more customers through intensive marketing.

Right now, the market employs roughly 40 people at a wage of $15 per hour.

From day one, Paul Arllen has made the North Market his place to buy groceries. 

"What I like about it is that it's a full-service market that you can actually buy food from," he said. "Before that, we had just a little corner store a couple blocks down Fremont."


When you combine rural and urban areas, 31 percent of all Minnesotans face low retail access.  

That percentage ranks Minnesota among the worst states in the country.


 

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Todd Wilson

Copyright 2019 - KSTP-TV, LLC A Hubbard Broadcasting Company

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