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Minnesota veteran creates 'Busy Baby Mat'

Updated: November 11, 2019 06:29 PM

A Minnesota veteran, who is also a mom, has made a new product to help with your little ones. It's called the "Busy Baby Mat."

Beth Fynbo said the idea came to her after maternity leave. She said she went out to lunch with a couple of girlfriends, who all brought their kids.

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"They brought their daughters, who are constantly dropping and throwing everything," Fynbo said. "I thought there's got to be something I can buy to get my son to sit still and not be that distracted at mealtime. I couldn't find it. Next day I had an idea. Started cutting and gluing things together and here we are."

It's the first-ever 100 percent food-grade silicone placemat that has suction cups in each corner.

When you put it on a surface, it sticks there, and it has a tether system that allows you to attach whatever toy your baby wants to play with. 

Once you get it attached, your baby can play with it, drop it, throw it, and it won't fall to the floor. You can also put food right on the mat. 

"There are so many uses for it. It goes way beyond the high chair or the tabletop. It can go around shopping carts, it can go around all kinds of things so moms are really just telling me that it's saving them so much time and energy, not having to pick up, not having to worry about the germs and having more time just in the kitchen to finish eating their own meal to do the dishes."

The Army veteran grew up in Albert Lea and served for 10 years. She also won the Minnesota Cup, which is an entrepreneurship contest at the University of Minnesota.

Fynbo won a $25,000 prize for being the top veteran-led business and got her first mats out to customers in March. She's now selling them on her website and getting ready to try to get into retail stores.

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