Manny's Gets Super Bowl Pointers From Sister Steakhouse

November 02, 2017 08:01 PM

There's just something about steaks and the Super Bowl.

And at Manny's in downtown Minneapolis, they're getting ready to serve up their best effort when the biggest show in sports comes to the Minnesota in February.


The iconic restaurant is just blocks from where the big game will be played at U.S. Bank stadium.

"We'll need the stamina to keep up the show throughout the whole shift and not just the traditional meal period," Manny's general manager David Wilson said.

RELATED: What's Hosting the Super Bowl Worth? Indianapolis Offers Some Perspective

Manny's is getting some insight into what to expect from out-of-state. Wilson said Manny's considers itself to be a sister restaurant of St. Elmo Steakhouse in Indianapolis. Both are members of the Great Independent Steakhouses of North America group.

Indianapolis hosted the Super Bowl in 2012.

"Sports and steakhouses," said Craig Huse said, who owns St. Elmo. "It works really well. Everyone was just blown away by how much business came our way."

Huse said Super Bowl crowds tripled the sales of a typical, busy week at St. Elmo. 

And for the restaurant's 140 employees, it was all hands on-deck.

"We had a catering company feed our staff in the basement of the restaurant so they could take breaks," Huse said. "Some of them were walking out with $2,000 some nights."

Wilson said his employees are thrilled about the payday headed their way.

"A few of them - they'll blink and you'll see dollar signs," Wilson said with a laugh. "But you know, it couldn't happen to a better bunch. They're all real professionals."

Huse said St. Elmo has been advising Manny's on everything from stocking enough steaks to how to handle security.

Manny's has hosted it's fair share of celebrities before, but the frenzy of the Super Bowl takes things to a new level.

Manny's plans to have uniformed security guards during Super Bowl week, Wilson said. That's taking a cue from St. Elmo's experience with crowds during Super Bowl week.

"Make sure they are manning the door, controlling the crowd," Wilson said.

Sometimes, National Football League executives and star players might want to get away from the crowds.

Wilson said Manny's is ready for that too with private dining rooms. He said they're doing whatever it takes to cash in on a juicy cut of Super Bowl business.

"If they want to slip in and slip out we can do that for them as well," Wilson said. "We couldn't be happier."


Matt Belanger

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