Post-Super Bowl LII, Airbnb Urges Inactive Hosts To Take Down Listings

July 05, 2018 08:14 PM

During the lead-up to Super Bowl LII last winter, hundreds of Minnesotans listed their homes on Airbnb.

But now the company has what may seem a counterintuitive message for one-time hosts in St. Paul: if your listing is inactive, please take it down.


RELATED: Despite Rivalry, Eagles and Patriots Fans Share an Airbnb for Super Bowl LII

"A lot of people only hosted that one time. That's just the reality," said company spokesperson Ben Breit, who explained the unusual request is the result of a couple of unique factors - the Super Bowl and new city requirements.

A new ordinance in St. Paul says Airbnb hosts must be inspected and licensed by the city.

RELATED: St. Paul City Council Takes Action on 3 Super Bowl-Related Measures

So far, the city has issued 153 licenses. But that's a far cry from the roughly 750 St. Paul residents who've listed their homes for short-term rentals within the past year, according to Airbnb.

RELATED: Many Property Managers Won't Allow Tenants to Cash In on Short-Term Super Bowl Rentals

"There's no doubt that a pretty hefty percentage of that 750 are no longer active hosts, and we need to find a way to reach them and help them out," Breit said.

RELATED: Airbnb Business Booming in Twin Cities Ahead of Super Bowl

That's why the company will have residents in town next week to host meet-ups, along with the city. The gatherings are designed to educate hosts - both active and otherwise - on the new requirements.

The first meet-up is scheduled to take place from 6 p.m. to 7:45 p.m. Tuesday at the Merriam Park Library.



Josh Rosenthal

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