Minnesota women’s soccer team unveils team name, logo

Minnesota’s pre-professional women’s soccer team unveiled its name Thursday: Aurora FC.

The team is a founding member of the new USL W League, which so far includes 43 teams and starts play in May.

Aurora FC is community-owned by 3,080 investors. The community owners all had a vote on the new team’s name and logo, which was a four-month process that started with more than 100 name suggestions. The final three options were Arctic Minnesota, Minnesota Firefox FC, and the newly selected Minnesota Aurora FC.

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With the team name and logo released, the club is hosting a few pop-up merchandise shops over the next few days:

  • 6-8 p.m. Thursday at National Sports Center’s Welcome Center in Blaine
  • 6-8 p.m. at Honey & Mackie’s in Plymouth
  • 9-11 a.m. Saturday at Joy of the People Sports Complex in Woodbury
  • 2-4 p.m. Saturday at La Doña Cerveceria in Minneapolis
  • noon-4 p.m. Sunday at Black Hart of Saint Paul

The goal of USL W League is to serve as a “national platform to increase opportunity, gender equity, and career development,” according to the league’s website as well as, “enhancing the women’s soccer pipeline between college and professional soccer.”