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Willie Nelson brings Farm Aid 2019 to Wisconsin's dairy land

In this Sept. 19, 2015 file photo, Willie Nelson performs at Farm Aid 30 at FirstMerit Bank Pavilion at Northerly Island in Chicago. Nelson, John Mellencamp, Neil Young and Dave Matthews headline Farm Aid 2019 when the annual music and food festival visits Wisconsin's dairy country in September. Photo: Photo by Rob Grabowski/Invision/AP, File
In this Sept. 19, 2015 file photo, Willie Nelson performs at Farm Aid 30 at FirstMerit Bank Pavilion at Northerly Island in Chicago. Nelson, John Mellencamp, Neil Young and Dave Matthews headline Farm Aid 2019 when the annual music and food festival visits Wisconsin's dairy country in September.

Updated: July 09, 2019 01:45 PM

Willie Nelson, John Mellencamp, Neil Young and the Dave Matthews Band will headline Farm Aid 2019 when the music and food festival visits Wisconsin's struggling dairy country in September.

Tickets go on sale Friday for the Sept. 21 event at the Alpine Valley Music Theatre in East Troy, about 30 miles southwest of Milwaukee.

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Farm Aid said in Tuesday's announcement that the U.S. farming economy this year resembles how things were when Nelson founded Farm Aid in 1985.

"With devastating weather, low prices and harmful farm and trade policies, America's family farmers are facing immense challenges to hold on to their farms. It's not right . family farmers are essential for all of us," Nelson said in a statement.

Wisconsin, which bills itself as "America's Dairyland," is the No. 2 milk producing state behind California, and is known particularly for its cheese. Farm Aid spokeswoman Jennifer Fahey told the Milwaukee Journal Sentinel that the choice of Wisconsin was partly a response to the state's dairy crisis.

Nearly half of the $88 billion that Wisconsin agriculture contributes to the state economy comes from dairy farms, the newspaper said.

But since 2014, milk prices for farmers have fallen nearly 40% due to overproduction and failing export markets. The state's dairy herds are down 40% from a decade earlier, and Wisconsin has led the country in farm bankruptcies for three straight years. The state lost almost 700 dairy farms last year and more than 300 so far this year.

Farm Aid has raised $57 million to support family farms since 1985.

Other performers in September will include Bonnie Raitt, Nathaniel Rateliff & The Night Sweats, Margo Price, Jamey Johnson, Tanya Tucker, Brothers Osborne, Lukas Nelson & Promise of the Real, Yola, and Particle Kid.

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