Target announces new brand Good & Gather

Target announces new brand Good & Gather Photo: courtesy of Target

Updated: August 19, 2019 06:36 AM

Target shoppers will now have a new brand to consider when making their grocery lists.

According to a news release issued Monday, the Minneapolis-based retailer is adding Good & Gather to its product line-up.


Target representatives said roughly 650 products under the Good & Gather name will start hitting shelves Sept. 15, with roughly 2,000 products available by late next year.

Representatives said the products won't have artificial flavors, synthetic colors, artificial sweeteners or high fructose corn syrup added to them.

"Our guests are incredibly busy and want great-tasting food they can feel good about feeding their families," Stephanie Lundquist, executive vice president of food and beverage for Target, said in a statement. "We saw this as a huge opportunity for Target to help. So our team got to work on our most ambitious food undertaking yet, re-imagining our owned food brands to serve up convenient, affordable options that do not cut corners on quality or taste."

Representatives said dairy, produce, ready-made pastas, meats, and more fall under the Good & Gather brand. Additionally, representatives said the brand will become the store's largest and most prominent in-house brand, meaning the Archer Farms, Simply Balanced, and Market Pantry brands, while still available, will be scaled back.

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Rebecca Omastiak

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