Rosedale Center expansion plan includes hotels, housing, food and shopping

Updated: January 16, 2020 10:19 PM

There are big plans for the future of a north metro shopping mall. Rosedale Center — just off Interstate 35W and Highway 36 — wrapped up a multi-million dollar renovation in April. But the next few years could be very busy.

Before online shopping, malls could rely on their storefronts to attract customers. Now, Rosedale Center is making big changes to stay relevant.


Jones Lang LaSalle (JLL), acting on behalf of Rosedale Center, is bringing ideas to the Roseville City Council. They want to expand the southern end of the property, adding food, entertainment and even housing and hotel options.

"We really are looking outside of the box for entertainment," said Lisa Crain, senior general manager with the Rosedale Center. "We've done a drag show here that was extremely successful; we have haunted basement. So, people are looking for that experiential entertainment.

"We're looking at everything that would be a great addition to the property," she added. "You're seeing that in the Twin Cities — people wanting to live at malls, same thing with hotels, possibly co-working, things like that — people are looking for that at our shopping centers."

JLL is working toward advancing improvements that include:

  • Demolishing the existing Herberger's arm of the mall.
  • Converting the ring road from one-way to two-way (except at the Fairview Avenue access).
  • Introducing housing, including approximately 350 market-rate units and approximately 212 active adult (age-restricted) units.
  • Two hotels encompassing approximately 290 rooms (buildings of 165 rooms and 125 rooms and 12 stand-alone structures at the southern periphery of the property).
  • Up to 100,000 square feet of office space, including medical.
  • Up to a net increase of 220,000 square feet of commercial space, which could include entertainment, restaurant, grocery and retail uses.
  • New parking structures (both standalone and within lower levels of new buildings).

Rosedale Center expansion rendering. Courtesy: Jones Lang LaSalle

There are still a lot of steps that need to happen before the first phase of construction could begin. A mandatory environmental assessment worksheet would need to be completed, and the plans would have to get the Rosedale City Council's approval.

Rosedale Center hopes something could move forward as soon as this summer, but shoppers on Thursday say some creativity is needed to keep them coming back.

"I think there would have to be a gimmick or something that makes people actually want to come here because malls everywhere are closing and stuff," said Gus Barron, who lives in Minneapolis.

"Hotels maybe would be good for families, like come and walk around, something to do if there is a big storm," said Kelli Hirt of Minneapolis.

"Maybe have a bar open up at the mall. And it's only open during the late nights, and people are drinking and having fun — just something you can do to bring the older people in," Little Canda resident Hannah Mack said.

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Crystal Bui

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