Developer Turning Minneapolis Armory into Venue for Super Bowl Performances

November 01, 2017 12:35 PM

Construction crews have been working on the Minneapolis Armory to bring a new entertainment complex to the Twin Cities that will host events for the Super Bowl and beyond.

Twin Cities developer Ned Abdul says he's budgeted between $40 million to $50 million for the project. Abdul says the complex is expected to open in late October or early November.


From the outside, it's hard to look beyond the weeds that surround the historic Armory building in Minneapolis, but crews are working hard on the renovation.

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"I think this is going to be one of the most incredible venues in the country at this size," Jack Murphy, president of Nomadic Entertainment, said.

Nomadic Entertainment built a complex similar to the one in Minneapolis for the 2017 Super Bowl in Huston. The venue hosted three days of big-name music acts surround the Super Bowl.

The company plans to do the same in Minneapolis.

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Murphy says 8,400 people will be able admitted each night during the Super Bowl celebration, with 4,000 of those on the main floor in the general admission area.

"These will be the private suites that we will create," he said, describing the second floor.

More than 2,000 people can be seated on the second floor, with another 2,000 on the top floor that will mimic a Vegas club scene.

 Murphy said he believes the venue will be sustainable after the Super Bowl.

"When (entertainment acts) see what this room can do, I'm telling you, I believe it will be one of the hottest rooms," he said.

Headliners haven't been named, but general admission ticket will range from $150 to $200 a night.

Some Twin City residents feel the admission is a bit high.

"I guess it depends on who it would be, but I would rather do something else with that much money," one woman said.

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There will be four Super Bowl events at the Minneapolis Armory.

The acts are expected to be announced in September and tickets will go on sale in October. There will be some soft openings before the Super Bowl, according to Murphy.

Nomadic Entertainment's pop up building and three day party in Houston last February for the Super Bowl did have its problems.

In some cases permits weren't approved until hours before doors were scheduled to open, and concert-goers complained of long wait lines to get in.

The company says it doesn’t anticipate problems in Minneapolis.



Jessica Miles

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