Asian soccer announces new broadcast partner days after terminating previous 10-year deal
Saudi Arabia's Hassan Al Tambakti, left, challenges South Korea's Heung-min Son during their international friendly soccer match at St. James' Park, Newcastle upon Tyne, England, Tuesday, Sept. 12, 2023. (Will Matthews/PA via AP)[ASSOCIATED PRESS/Will Matthews]
KUALA LUMPUR, Malaysia (AP) — Asian soccer’s governing body has announced its new broadcast rights partner. The deal comes three days after the Asian Football Confederation terminated a previous exclusive deal five years early. The AFC says Asia Football Group is now its exclusive rights holder through 2028. The AFC gave no details about its new Dubai-registered partner’s investors or executive managers. The Malaysia-based AFC last week terminated its 10-year rights deal with Football Marketing Asia. That was a partnership between agencies in China and Switzerland which also had offices in Dubai, Hong Kong and Singapore.
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