Monday was a federal holiday. But for some Minnesotans, Monday was a beer holiday as well.
Craft beer fans flocked to local liquor stores for the annual release of one of the most popular ales out there.
"I wait all year for this. It's my absolute favorite beer," said Josh Oestreich, a craft beer fan.
You've heard of Black Friday. But what about Beer Monday?
"January 20th! This is it!" exclaimed Dave Long, another craft beer fan.
It's like Christmas morning -- except every gift looks exactly the same: A lime green box with a picture of someone being flattened by massive hops.
"It is the holy grail of beers," Long said.
"Probably one of the top five most highly sought after beers in the United States," said Jason Alvey, the owner of The Four Firkins Beer Store in St. Louis Park.
It's called Hopslam -- a double IPA made in Michigan and released just once a year. It sells out in a matter of hours.
"You have to get it while it's in, otherwise you're going to wait a whole year," said Janet Kennedy, another craft beer fan who bought Hopslam at Four Firkins on Monday.
And Kennedy is not waiting.
"If Alvey's out of it, I will try to follow and see where the truck might have gone and find it at another store," Kennedy said.
Craft beer fans flocked to The Four Firkins because it's one of the first stores in Minnesota to get Hopslam. It's also a business as unique as the beer it sells.
"We are independently owned. I'm the owner. There's no massive umbrella company," Alvey said. "No mass-produced domestics. It's all from small family-owned breweries."
"They know here what people really like and what is hard to get," Kennedy said.
OK, so what does Hopslam actually taste like?
"It's very hoppy, very floral," Alvey said.
"Super fruity -- just a great strong smooth flavor," Oestreich said.
"It's just a gorgeous example of what can be done with a beautiful, hoppy beer," Alvey said.
The back of the bottle calls it, "A biting, bitter, tongue bruiser of an ale."
Are you all sure about this?
"There's a lot of words that you can use to describe this beer, but you've just got to taste it to really experience how good it is," Long said.
So 5 EYEWITNESS NEWS reporter Steve Tellier bought a $17 six-pack -- only because he needed to taste the beer to properly convey the story, of course. His review, in two words? Delectable and potent.
Four Firkins said it sold out of its stock of Hopslam in about five hours. But some other Minnesota stores are expected to get shipments this week.
Click here to find stores that sell the beer.
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