MSFA Approves Marketing Plan for US Bank Stadium Suites

August 25, 2017 11:58 AM

On Friday, the Minnesota Sport Facilities Authority approved a new marketing plan for two luxury suites at U.S. Bank Stadium.

The plan was approved despite objections from the Minnesota Vikings.


RELATED: MSFA Board Moves Forward with Marketing Plan for 2 Luxury Suites at US Bank Stadium

The MSFA said SMG will continue to lead the effort to market the stadium and their focus will be on attracting new business.

According to the MSFA, the board will supervise SMG's marketing efforts and will assist in promoting the stadium.

The MSFA states the new marketing plan will give SMG discretion to sell one suite for non-Viking events, in addition to the right to use the other suite for marketing purposes.

"There is a reporting requirement that within 72 hours of the events, they are providing me as the executive director on using the suites," MSFA Executive Director Rick Evans said.

The Vikings expressed concerns over that plan.

The organization argues selling the suites violates the use agreement negotiated by the team and the MSFA.

However, MSFA officials disagree, stating the Vikings only control the stadium during their events.

Evans said he encourages commissioners to use the suite for marketing purposes.

"If you would like to be in one of the suites for official purposes with helping us with marketing of the stadium we encourage that," Evans said. "I see that as a part of your roll and responsibility and I suspect you do as well."


Cleo Greene

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