MSFA Board Moves Forward with Marketing Plan for 2 Luxury Suites at US Bank Stadium

July 21, 2017 03:10 PM

On Friday, The Minnesota Sports Facility Authority Board agreed to move forward with a marketing plan for two controversial luxury suites at U.S. Bank Stadium. 

According to the MSFA’s current policy, the suites are to be used to market the stadium for potential commercial events, as well as “mega events,” including the 2018 Super Bowl and the NCAA Men’s Final Four in 2019. 

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Kathleen Blatz, who is the board interim chair explained in order to meet those initiatives, staff recommends the MSFA grant “SMG,” the stadium’s operator the ability to use the tickets in the MSFA’s suits for marketing the stadium. 

“SMG within 72 hours would have to conform with our stadium suite policy which is adopted by this authority, which is to collect the dates and names of the even and who is there,” Blatz said. “That includes the company organization, the marketing purpose and who are the hosts. Are they members of the authority or are they SMG? All of that would need to be recorded.” 

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Lester Bagley, who is the Vikings Executive Vice President of Public Affairs for the Vikings, had some concern about the marketing plan. 

“The use agreement governs the use of the suites and provides the authority with exclusive use and possession of the MSFA suites not the sale,” Bagley said.  

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The MSFA’s general counsel, Jay Lindgren said he has been looking over the marketing plan and suggests the board move forward with it. 

“The Vikings have not had any rights within the suites other than the rights to say the MSFA can not use the suites to compete with the Vikings,” Lindgren said.

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The board said the marketing plan is a timely issue and will take into consideration the concerns of the Vikings. 

The plan is up for further discussion at a later date with the leadership of MFSA Board Chair Michael Vekich.

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Cleo Greene

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