Super Bowl Concert Tickets Soaring on Secondary Market

December 21, 2017 10:23 PM

Several big-name artists are set to perform in the Twin Cities during the week of the Super Bowl, but fans will likely have to spend more than usual to see them.

RELATED: Newly Renovated Minneapolis Armory Ready to Host Big Name Artists During Super Bowl

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The concerts are part of the lead-up to the game on Feb. 4 at U.S. Bank Stadium.

RELATED: Pink Joins List of Stars Performing During Super Bowl Week

"The Twin Cities becomes the epicenter of the entertainment industry," Ticket King president Michael Nowakowski said. 

The list of artists performing during the 10 days of Super Bowl festivities includes Pink, Imagine Dragons, Jennifer Lopez, Chainsmokers, Gwen Stefani, Florida Georgia Line and the Dave Matthews Band.

RELATED: Jennifer Lopez to Perform at Minneapolis Armory the Night Before Super Bowl

Not to mention Justin Timberlake during the Super Bowl halftime show. 

Most shows sold out immediately, so your best bet for tickets is on the secondary market. 

RELATED: It's Official: JT to Headline Super Bowl Halftime Show

"The face value of the tickets is a lot higher, but the after-market is also a lot higher," Nowakowski said. 

Nowakowski said higher concert prices are common when big events like the Super Bowl come to town.

RELATED: Imagine Dragons to Perform at Armory as Part of Super Bowl Lead-Up

"It's a simple supply-and-demand situation," he said. "There are more people and less tickets. So many people are coming to town, and only 60 some thousand can actually go to the game. Yet people want to be part of the Super Bowl experience. And going to a concert is one way to do that."

According to Ticket King's website, it will cost at least $266 to see Imagine Dragons, $361 for Pink and nearly $600 to take in Jennifer Lopez at the newly renovated Armory in downtown Minneapolis.

RELATED: Dave Matthews Band to Play in St. Paul on Eve of Super Bowl

"There's enough other stuff going on around the city that you can do for way cheaper," said Caitlin Larson, who lives in Minneapolis. 

"I feel we get criticized a little much because (of) some of the ticket pricing," said Jack Murphy, president of Nomadic Entertainment - the group charge of several concerts coming to the Twin Cities. 

RELATED: Singer Gwen Stefani to Wrap Up Super Bowl Week Performances

Murphy defends the prices, saying they're producing the same level of show in a smaller venue.

"To be able to say you saw an act with only 6,000 people in the room, it's pretty amazing," Murphy said. 

"Too expensive and it's not really worth it," said Hamza Mohamed, a resident of Minneapolis. "I could probably watch that on YouTube or something."

RELATED: Florida Georgia Line 1st Act Announced for Club NOMADIC in Lead-Up to Super Bow LII

Nowakowski stresses demand will only go up closer to the actual concerts. 

"I would caution people to not hold out in hopes that the prices are going to come down," he said.

RELATED: Menzel, Prince Tribute Highlight Super Bowl Live Concert Series

If you're looking for a cheaper option, there will be free concerts along Nicollet Mall as part of Super Bowl Live.

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Brett Hoffland

Copyright 2017 - KSTP-TV, LLC A Hubbard Broadcasting Company

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