Is the Honeymoon over for Target Field?

Updated: 07/16/2014 7:25 AM
Created: 07/15/2014 7:47 PM
By: Stephen Tellier

The All-Star festivities are now just a memory, and with the Twins on pace for a fourth straight losing season, are there any perks left for Target Field?

They certainly had no trouble filling each and every seat on Tuesday night. It's not hard to sell tickets when everyone wants to see baseball's best. But will local fans keep coming back after the All-Star paint has washed away?

"We'll try to get here a couple times now that we're not in school," said Kate Malec, a mother of three boys from Woodbury who was attending the All-Star game with her family.

"It was a once-in-a-lifetime deal," said Mike Arndorfer, who made the three-hour drive from Iowa.

But he said he also makes the trek to Twins games once or twice a year. He said he's not sure if he'll be making that trek again in 2014.

"The product on the field isn't what we're really accustomed to," Arndorfer said.

"There's a very high correlation between winning games and getting fans," said Victor Matheson, a sports economist and University of Minnesota graduate.

Right now, the Twins aren't doing much winning, and Matheson said that new stadium smell also seems to be wearing off.

The Twins were sixth in the majors in average attendance the year Target Field opened. Since then, they've fallen to 18th so far this year.

"The honeymoon for Target Field is pretty much coming to a close," Matheson said.

But the team has also filled seven out of 10 seats this season. That's better than 10 other teams with equal or better records than the Twins.

"I kind of think the Twins have a reputation for coming up with fresh ideas - at least that's what I hope," Malec said.

Other fans are just hoping for some fresh talent. Without that...

"To spend a three-hour trip, bring a family and spend $300, $400, $500 easily, it makes it a little tougher," Arndorfer said.

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