Minn. Parents Concerned about New Powdered Alcohol Product

Updated: 04/22/2014 7:49 AM
Created: 04/21/2014 9:41 PM
By: Jay Kolls

A company wants government approval to sell powdered alcohol, and parents and drug awareness groups in Minnesota are worried about keeping it away from kids.

The powder is called "Palcohol" and comes in plastic packages. Flavors range from vodka to rum and even tequila. It carries about 10 to 12 percent alcohol per volume, and when you mix it with five ounces of water you have an instant cocktail.

Two weeks ago, Palcohol received approval from the federal government for its package labeling, but late Monday afternoon the Alcohol, Tobacco, Tax and Trade Bureau rescinded that approval and received a voluntary "surrender" of the approval certificates from the makers of Palcohol.

Adam Pederson is a counselor with Minnesota Adult and Teen Challenge and tells 5 EYEWITNESS NEWS that "this is devastating." Pederson says counselors work hard every day to keep underage kids from addiction but, he says, "It seems like we battle a new trend every day."

The makers of Palcohol say they will resubmit their labeling application and hope to have full government approval to put it on the market by next year.

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