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New Advertising Rules for Schools Focus on Fight Against Obesity

Updated: 02/25/2014 7:00 PM
Created: 02/25/2014 4:40 PM KSTP.com
By: Jessica Miles

 From the cafeteria to the classroom, to the school gym - there are new rules about what schools can advertise.

First Lady Michelle Obama says it's part of her Let's Move Campaign, to keep kids healthy. Ads promoting sugary soft drinks and junk foods will be phased out and replaced with healthier options.

"Everything we can do to reduce obesity is important. Even though it may seem like too much of a nanny state, the fact is, we have close to 20 million kids who are obese in this country," says University of Minnesota Food Science Professor Ted Labuza. He says 30 percent of the country is now obese.

"We are over-consuming sugar and at some level that sugar gets turned into visceral fat which surrounds the organs and that's the bad part about it," Labuza says.

These changes aren't immediate, schools will be able to phase them in.

KSTP checked with several local school districts and those that got back to us said they have no advertising contracts, so this won't impact them.
 


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