Black Friday Now a 5-Day Stretch

Updated: 11/29/2013 7:10 PM
Created: 11/29/2013 5:35 PM
By: Kate Renner

Shoppers began their Black Friday shopping Thursday night, due to retailers opting to open their doors on Thanksgiving.

The hope is that the extra shopping time will affect the retailers' bottom line.

This year Black Friday deals are stretching across five days. A retail analyst with University of St. Thomas says from Thursday to Cyber Monday, the deals are hot. Since the buying season is only 26 days due to the late Thanksgiving, the deals might be offered all month long.

Most retailers did not want to miss out on the first sales of the season, so they decided to open their doors on Thanksgiving.

Small Business Saturday is also making an effort to have an impact on sales. Bibelot Shops in Minneapolis is participating by offering their own discounts. Loyal customers of stores like Bibelot say no door buster can compete with the personal touch of their neighborhood boutique.

American Express helping small businesses' efforts by offering incentives for shopping at local stores.

Dr. Lorman Lundsten, of St. Thomas' marketing department, co-authored a holiday retail survey. He said the real winner in terms of sales will be the internet. The retail survey found one-third of all Christmas shopping in the Twin Cities is done online.

The National Retail Federation predicted shopping online will make a 13 to 15 percent increase this year, as opposed to only 3 percent for overall shopping.

According to the local website some of the online deals Friday will be better than those offered on Cyber Monday.


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