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Minn. Company Hopes You Bet Against Mother Nature

Updated: 08/20/2013 7:18 AM
Created: 08/19/2013 8:16 PM KSTP.com
By: Tom Durian

  A Minnesota company wants you to bet against Mother Nature this winter.

Bloomington-based Toro, which makes snowblowers, has a deal for you. Buy now, and if the snow stays away, you'll get some money back.

The people who buy a snowblower from now until the middle of November are eligible for a full refund if it snows less than 10 percent of the Twin Cities average. That's just about 5 inches and highly unlikely, according to meteorologists.

"It's just not going to happen, the least amount of snow we've had in a 130 years of taking records is 14.2, so 5 inches, is kind of out of that range," said KSTP Chief Meteorologist Dave Dahl.

But the promotion is a good marketing ploy.

It could get people in the door in what is historically a slow season for snowblower purchases. University of St. Thomas Marketing Professor Lorman Lundsten says, "In a typical, hot August it's hard to change the conversation to snowblowers, and they have a way to do that that's kind of fun for a lot of people, I think, so that's what they are trying to do."

There is a second part to the deal.

If it snows less than 50 percent of our normal snowfall, or about 25 inches, you could get a 10 percent refund on your snowblower. That is still unlikely, but a bit more possible, according to Dave.

Click here for more on the deal from Toro.

Photo: Toro

Minneapolis/St. Paul

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