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Updated: 08/23/2013 6:29 PM
Created: 08/23/2013 3:31 PM | Print |  Email
By: Josh Rosenthal

Twins Get Into Food Truck Business

A new food truck will roll into downtown Minneapolis Monday afternoon, and the owners might surprise you. That's because the Minnesota Twins are getting into the food truck business.

But making money off the food isn't the goal.

"We certainly hope that people who haven't been to the ballpark try the food here, and perhaps that will lure them into Target Field to enjoy the great fan experience we have here," said Twins Spokesperson Chris Iles.

It's an experience fewer and fewer fans are coming out for. Through 61 games this season, the Twins have averaged nearly 32,000 fans per game. That's down from more than 34,000 per game in 2012, 39,000 in 2011, and almost 40,000 fans per game in 2010.

Explained University of St. Thomas Finance Professor David Brennan: "Food truck will create awareness. It won't create more butts in seats."

He thinks the food truck scene in the Twin Cities is already cluttered. He doesn't think the Twins truck will stand out enough to sell tickets.

"It's how the Twins perform on the field and what kind of excitement they create, and they've just slid since the opening of the Twins stadium," Brennan said.

The Twins say this is one of many ways they're attracting fans, and they do still have better per-game attendance than 14 other teams this season. Question is: will the truck help improve those numbers?

"Ultimately I do think this will help sell tickets," said Iles. "We're, you know, getting our brand out into the community, out in front of people that wouldn't necessarily think to come to a game here at Target Field."

Locations and daily menus for the Taste of Target Field food truck are available on the Twin's website.



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