NFL Executive Says Minnesota Will be in Spotlight During Super Bowl Week

NFL Executive Says Minnesota Will be in Spotlight During Super Bowl Week Photo: KSTP/File

November 15, 2017 04:33 PM

NFL executives were in Minneapolis Wednesday, talking about the benefits of hosting Super Bowl 52.  

Todd Leiweke, the league's chief operating officer, was part of a Super Bowl panel hosted by the Economic Club of Minnesota.


"But I think Minnesotans are almost too polite sometimes to toot their own horn," Leiweke said. "We are going to do it for you. We're going to tell the world what a great place this is - what the quality of life is like and the giving spirit in this community.

RELATED: What's Hosting the Super Bowl Worth? Indianapolis Offers Some Perspective

"This is one of the most giving communities in all of America."

Leiweke has ties to Minnesota.

He used to be president of the NHL's Minnesota Wild. He told the crowd local companies and their employees will make money off the Super Bowl.

But the long-term benefit is the free publicity Minneapolis and the state will receive.

"When we talk that week, 5,000 journalists are coming to tell the story," he said. "They're from all over the world. This is the most powerful promotional tool in America - a Super Bowl.

"And we're going to tell the stories of not just the big companies and the obvious stories - but also the stories of the quality of life here."

Minnesota planners expect Super Bowl 52 to have an economic impact of more than $400 million on the state.  

But how much of that money really stays here?

KSTP recently visited Indianapolis, which hosted Super Bowl 46. Economists there said the numbers sound great, but the impact is really quite small.

However, they do agree you can't put a dollar amount on exposure. 


Kevin Doran

Copyright 2017 - KSTP-TV, LLC A Hubbard Broadcasting Company


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