Campaign Hopes to Reach 1 Million People to Combat Super Bowl Sex Trafficking

November 04, 2017 04:55 PM

A major anti-sex trafficking campaign will be unveiled to a Minneapolis City Council committee Wednesday.

The Women's Foundation of Minnesota, along with law enforcement and non-profit groups, will launch the initiative before the Committee of the Whole.


It is an aggressive campaign aimed at young men and women who are victims of sex trafficking, with outreach programs and places where they can find shelter and help.

But, the plan also includes a public advertising campaign that lists its number one goal as, "reaching 1 million people as potential new allies" in the war against sex trafficking and using Super Bowl festivities to market the message as well.

RELATED: Authorities Warn Rental Property Owners of Human Trafficking Dangers Ahead of Super Bowl

Starting this week Twin Cities commuters will see freeway billboards, bus stop ads, light rail posters and a commercial video that raises sex trafficking awareness and also sends a message to men who exploit people for sex.

Beth Holger-Ambrose is executive director at a non-profit group called "The Link", which is part of the multi-layered effort to raise awareness.

"We do not think the Super Bowl will bring in a much greater amount of sex trafficking into the Cities, but there will be a slight uptick as you would see in any big event," Holger-Ambrose said.

RELATED: Advocates Work to Educate Against Human Trafficking as Super Bowl Nears

However, Holger-Ambrose said the volume of guests and tourists coming into the metro area does provide a unique platform to get a strong message across to the public.

"The Super Bowl really gives us an opportunity to connect our message with people who might not otherwise see it, or hear it," she said. "And our hope is we can keep it going before, during and after the Super Bowl."


Jay Kolls

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