Certain Minnesota Businesses Could Get Super Bowl Exposure Through Program

July 05, 2017 07:07 PM

Minnesota and U.S. Bank Stadium will host Super Bowl 52 next February.

But even months ahead of kickoff, some businesses around the state already feel like winners.


Certain diverse companies have been selected for the Super Bowl Business Connect program. The program is designed to showcase women, minority, veteran and LGBT-owned businesses leading up to the Super Bowl.

"The Business Connect program is giving these business a marketing platform that they would never have access to," Alex Tittle of the Minnesota Super Bowl Host Committee said. "We now have diverse and local businesses that are ready willing and able to do work in these areas."

A total of 976 businesses applied for the program and 422 were selected. Big Apple Bagels in Forest Lake made the list.

About the program

To qualify for the Super Bowl LII Business Connect Program, a business must ...

* Be headquartered in the state of Minnesota.

* Be at least 51 percent owned by a minority, woman, veteran or member of the LGBT community.

* Must be certified by one of the following: Minority Business Enterprise (MBE); Woman Business Enterprise (WBE); Veteran Owned Small Business (VOSB), Lesbian, Gay, Bisexual and Transgender Business Enterprise (NGLCC).

* Have been operating (i.e. registered with the state) for three or more years.

* Provide goods and services covered in the program's 56-plus scopes of work.

* Be eligible and in good standing to conduct business in the state of Minnesota.

Source: Super Bowl LII Host Committee

"We can do great things," Big Apple Bagels owner Ashley Bulmer said. "The fact we can show that off is fantastic." 

A variety of companies - ranging from food to flowers - will be promoted by the NFL online and via a resource guide.


Joe Mazan

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