Pigment's Accidental Discovery Inspires Crayola's New Blue

Pigment's Accidental Discovery Inspires Crayola's New Blue Photo: AP/ File

May 05, 2017 11:43 AM

Crayola's new crayon color will be based on a blue pigment discovered in 2009.

Scientists at Oregon State University accidentally discovered the brilliant blue hue when they were experimenting with materials that could be used in electronics.

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Crayola said Friday that it's partnering on the new crayon with Oregon State and The Shepherd Color Company, which licenses the pigment known as YInMn blue.

The crayon maker recently retired the color dandelion.

RELATED: Crayola Boots Dandelion for Bluish Crayon Yet to be Named

Crayola is leaving it to fans to come up with a name for the replacement crayon, which will make its debut this year.

Crayola is based in Easton, Pennsylvania, and is a subsidiary of Hallmark Cards Inc., based in Kansas City, Missouri.

(Copyright 2017 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

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AP

(Copyright 2017 by The Associated Press. All Rights Reserved.)

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