Target Working to Remove Controversial 'Baby Daddy' Father's Day Card

Target Working to Remove Controversial 'Baby Daddy' Father's Day Card Photo: KSTP/File

June 14, 2018 12:18 PM

Target is working to remove a Father's Day card that has stirred up controversy.

The Minneapolis-based retailer faced backlash from customers who found a card with the words "Baby Daddy" embossed over the image of a couple kissing.

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Inside, the card reads, "You're a wonderful husband and father - and I'm so grateful to have you as my partner, my friend and my baby daddy! Happy Father's Day."

RELATED: Target Settles Suit Claiming Its Hiring System Discriminated

Customers who found the card posted comments on social media, saying the cards were "unbelievable" and "not acceptable."

"We were made aware of some concerns about this card last week and are working with our vendor to have it removed from Target stores," the retailer wrote in a statement. "We appreciate the feedback and apologize. It's never our intent to offend any of our guests with the products we sell."

RELATED: Target to Spend $250M to Remodel Twin Cities Stores

American Greetings, the company that printed the card, also issued a statement apologizing:

"This card was intended to be a playful husband card, but we have notified the product team that it missed the mark. Please accept our sincerest apologies and know we will do better in the future."

Credits

Rebecca Omastiak

Copyright 2018 - KSTP-TV, LLC A Hubbard Broadcasting Company

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