Fans Will Win if Vikings Play in Hometown Super Bowl – but Will Local Businesses?

January 07, 2018 10:35 PM

For longtime fan Jeff Hahn, the prospect of the Vikings playing in the Super Bowl right down the street is the ultimate scenario.

"I've been a season ticket holder since 1999, and I want the Vikings to win a Super Bowl," he said.


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But as co-owner of Day Block Brewing Company, he's a bit more conflicted. Hahn wonders if hometown fans will spend as much or stay as long as out-of-town tourists.

"It's a big unknown," he said. "I've talked to other bars and business owners, and we are wondering if it will be great or if it will be a dud."

But experts say spending projections are not expected to change much if the Vikings are in Super Bowl LII. Unlike other NFL events, Super Bowl business calculations are based on corporate gatherings and ticket holders who attend no matter who the teams are.

Andrea Mokros, vice president of communications and events for the Minnesota Super Bowl Host Committee, says having a local team in the big game could mean extra fans who are able to drive in for some of the events.

"We see a lot of upside here," Mokros said. "Vikings fans extend well beyond Minnesota, into the Dakotas and Iowa."

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According to the host committee, about 25 percent of all spending will be done at area hotels. The next biggest money makers are food and beverage, commanding 23 percent of spending dollars, and retail-shopping, which is expected to account for 22 percent.


Ellen Galles

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