Dunkin' Without the 'Donuts': New Store Tests Shorter Name

Dunkin' Without the 'Donuts': New Store Tests Shorter Name Photo: AP/Alan Diaz

January 13, 2018 05:18 PM

Dunkin' without the Donuts?

A new Dunkin' Donuts store opening in the Boston suburb of Quincy is giving the idea a try, at least in name. Officials say the "next generation" store being unveiled Tuesday will be the first in the nation to be billed simply as "Dunkin."

Advertisement

But the chain's signature doughnuts aren't going anywhere. The restaurant will still serve the fried treats that have been a mainstay for the company since its founding in Quincy in 1950.

The shortened name is part of a broader rebranding at several of the company's stores. The Canton, Massachusetts-based company has been referring to itself as Dunkin' in advertisements for years.

The Patriot Ledger reports the Quincy franchise also will pilot other new concepts, including multiple, high-tech drive-thru lanes.

 

Credits

Associated Press

(Copyright 2018 by The Associated Press. All Rights Reserved.)

Advertisement

KSTP's Joe Schmit Visits Abilene to Sit Down With Case Keenum's Parents

Warm-Up Continues, Snow in the Near Future

Minneapolis Police Step Up Security For Super Bowl

25 Part-Time Firefighters to Lose Jobs in Maplewood

DNR Gives Approval to Lake Calhoun Name Change

Planning an NFC Championship Game Watch Party? Tell KSTP

Advertisement