Consumers Encouraged to 'Think Small' When Shopping on Saturday

November 25, 2017 10:54 PM

Holiday shopping doesn't end with Black Friday.

The Post-Thanksgiving push continues with "Shop Small Saturday."


It's an effort once a year to encourage customers to spend at stores with doors, instead of online.

Christin Urbanski was drawn to the Bibelot store in Northeast Minneapolis because she knows she can find unique gifts there.

"Who buys their boyfriend a bagel Christmas ornament?  I did," she said.

The store manager, Amy Meszaros, believes shoppers show up in person for another reason.

RELATED: Small Business Saturday Campaign Supports Local Retailers

"Customer service," she said. "We pride ourselves on making connections with people. We do what we can to help every person who comes through the door."

When the doors opened at 10 a.m. Saturday, there was a constant stream of people, perhaps helping to overcome the Amazon effect.

"I don't shop online. I'm like the only 30 year old who doesn't shop online," Urbanski said. "I like the in-store experience and I like spending time with my sister."

RELATED: 2,500 lined up early at MOA for Black Friday Shopping

The boutique was the Urbanski's first stop and she planned to hit up several more stores.

The Minnesota Retailers Association says there are 21,000 small business owners in Minnesota.  They employ more than 1 million people. 

American Express started the event in 2010 and said shoppers are expected to spend $743 on average person this year, compared to $505 spent last year on "Small Business Saturday."


Beth McDonough

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