abc
QUICK LINKS:

Minnesota Exchange Gets New Marketers

Created: 08/22/2014 12:29 PM KSTP.com

Minnesota's health insurance exchange has named two firms to run its marketing for the next two years.

MNsure said Friday that Grassroots Solutions and Clarity Coverdale Fury will handle the work, with a new marketing campaign to launch this fall. The two contracts total about $2.1 million.

BBDO Proximity handled marketing for MNsure during the first year of its launch, with playful ads featuring Paul Bunyan and his blue ox Babe, at a cost of about $1.6 million.

MNsure spokesman Joe Campbell says the new campaign puts a stronger focus on grassroots marketing because as the number of insured people grows, it gets harder to find and sign up uninsured people.

About 300,000 people have signed up for insurance through the exchange since it launched last year.

(Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)


Minneapolis/St. Paul

Clear
6°
16° | 6°
  • Feels like: -8° F
  • Wind: SSW 9mph
  • Humidity: 67%
  • Sat Times of sun and clouds
    22° | 13°
  • Sun Morning clouds followed by afternoon sun
    25° | 11°
  • Mon A few clouds
    27° | 18°
  • Tue Snow
    30° | 24°

Video

KSTP NEWS