Delta Airlines Apologizes for World Cup Tweet

Updated: 06/17/2014 2:24 PM
Created: 06/17/2014 11:36 AM
By: Megan Stewart

A gaffe on social media meant to celebrate the United States' World Cup win has an airline apologizing.

The U.S. beat Ghana 2-1 Monday night, with American Clint Dempsey scoring on of the fastest goals in American World Cup history.

Delta Airlines sent a tweet commemorating the win with a photoshopped dual picture. The left side of the photo, representing the U.S., had a picture of the Statue of Liberty with a "2" next to it. The right side meant to depict Ghana had a giraffe with a "1" next to it.

The tweet was sent Monday night shortly after the U.S. won. After backlash, it was quickly followed by a tweeted apology.

The Atlanta-based company sent the following apology Tuesday morning:

Last night, we posted a congratulatory message on Twitter and Facebook to the U.S. Soccer team on its win in a World Cup game. The message used an image of a giraffe to represent Ghana. The image was both inaccurate and inappropriate.

As a global airline, we understand the role images play in shaping global perceptions. We also recognize our responsibility to create messages that are both accurate and inclusive. We take this responsibility seriously.

Yesterday, we failed to meet this responsibility. For this, we sincerely apologize.

We have removed the image and are reviewing our processes to ensure that future images and posts reflect both our values and our global focus.

Eagan-based Northwestern Airlines merged with Delta in 2010, making Delta the largest airline in the world.

The original tweet sent by Delta Airlines.
Photo: Twitter/@Delta

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