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Mtn. Dew Latest to Drop Controversial Ingredient

Created: 05/05/2014 6:29 PM KSTP.com
By: Cassie Hart

PepsiCo has joined Coca-Cola in saying it's working to remove a controversial ingredient from all its drinks, including Mountain Dew.
    
The company had announced last year that it was removing the ingredient from Gatorade. Then on Monday, Coca-Cola said it is dropping the ingredient from all its drinks, including Powerade.
    
Brominated vegetable oil was the target of petitions by a Mississippi teenager who wanted it out of Gatorade and Powerade. The petition noted that the ingredient has been patented as a flame retardant and isn't approved for use in Japan and the European Union.
    
Coca-Cola and PepsiCo have stood by the safety of the ingredient, which is used to distribute flavors more evenly in fruit-flavored drinks. But their decisions reflect the pressure companies are facing as over the ingredients they use.

(Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)
 

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