Research: Gym Memberships Spike in January, Plummet by March
If your New Year’s resolution is to go to the gym more, try to make it past February.
Market research shows memberships at gyms peak in January and plummet by March. One study shows that 80 percent of new members are no-shows after just eight weeks.
Fitness professionals suggest keeping your resolutions small, and they say not to over-do it early. It’s better to slowly build up your workout over time.